MasterMentor – Company Profile
About MasterMentor
MasterMentor is not just another AI assistant — it is the brain, character, and navigation layer above AI assistants.
We serve as the sophisticated guidance system that operates on top of existing AI tools, delivering higher-level thinking, strategic direction, and emotional intelligence that generic AI assistants cannot provide.
We are not a workflow automation engine or a technical AIS system. We do not focus on process management or operational task routing. Instead, we specialize in the human side of performance — mental support, energy, enthusiasm, excitement, motivation, and drive.
By combining the principles of human mentoring with advanced artificial intelligence, MasterMentor delivers personalized, real-time support that inspires action, overcomes challenges, and sustains motivation.
At its core is the OES – Organization Energy Shift methodology,
designed to boost workplace energy, engagement, and culture.
MasterMentor – Vision & Mission
To protect the human in a world of machines.
To provide organizations and their employees with optimism, soul, mind, emotion, joy, enthusiasm, excitement, motivation, and drive.
To deliver 100x awareness — awareness on an entirely new level:
An organizational employee who is alert, sharp, perceptive, analytical,
with extraordinary performance improvement capabilities, powered by AI.
Core Features & Key Product Differences
- Different Navigation – A proven model tested with 700,000 people, across 8,000 organizations and 40 industries. It works like a subway-style navigation path with around 8 key stations. When communication and motivational statements are built along this structured path, employees connect to them naturally, engage deeply, and embrace the message.
- Different Model Components – The product includes unique components that address both individual and organizational energy:
- Gratitude & Recognition – Building a culture of appreciation.
- Proportion & Perspective – Continuously guiding employees back to proportion and perspective, reducing stress and fostering a calm, balanced mindset.
- Mission & Meaning – Connecting daily work to a larger purpose.
- Team Pride & Belonging – Strengthening unity and identification.
- Self-Ignition Process – A breathing, posture, and mindset technique to instantly boost energy.
- Empowering Statements – Short, impactful phrases that give personal strength.
- Encouragement Systems – Proven methods for boosting morale in teams and organizations.
- Optimism Management – Providing a constant flow of uplifting touchpoints to instill and sustain optimism across individuals and teams.
- Difficulty Management – Practical tools to navigate and overcome all types of challenges.
- Shaking – A deliberate “wake-up” method that energizes both new and veteran employees, inspiring them to deliver 120% of their potential.
- Routines – We design unique daily routines, habits, and rituals that follow the individual from morning to night. At any given moment, they gently remind, push, and inspire action — in a loving, supportive way — all based on enthusiasm research.
- Constant Movement & Interaction – MasterMentor constantly generates movement and interaction at every level: between managers and employees, among team members themselves, and between employees and customers. This ongoing flow of encouragement, engagement, and communication strengthens relationships, boosts morale, and keeps the organizational energy alive and dynamic.
- Personalized by Character Type – MasterMentor adapts its mentoring style to different employee personalities. We identify 4–6 core character types (with flexibility for employees to define themselves) and personalize the communication style, motivational triggers, and guidance for each type — ensuring that every employee receives messages in a way that resonates most with them.
Our Two Core Client Segments
- AI Assistant tools & AI Mentoring Developers
We partner with companies that build AI assistants or AI mentoring platforms, integrating the brain, character, and navigation engine that elevates their tools beyond standard capabilities — enabling strategic guidance, emotional engagement, and sustained drive for their users.
- Organizations and Corporates
We work with a wide range of organizational sectors that want to give their employees a consciousness and enthusiasm engine — a system that boosts motivation, awareness, energy, and emotional resilience.
Our work spans:
- Education – Ministries of Education, schools, and educational networks.
- Municipal & Government Authorities – Cities, municipalities, and regional councils.
- Defense & Security – Military units, police, and other security organizations.
- Defense Industries – Companies developing and manufacturing defense technologies and solutions.
- Retail – National and international retail chains.
- Banking & Insurance – Financial institutions seeking to strengthen employee engagement and service culture.
- High-Tech & Startups – Technology companies and fast-growing startups aiming to keep teams energized and connected.
With over 18 years of experience, we have worked with 8,000 organizations and trained more than 700,000 individuals worldwide.
International Clients of the Mastermentor (Dr. Energy) model
Industry, Fashion, Retail:
Coca-Cola, Nike, Ischar, Red Bull, Ahava, Netafim, Teva Neot, Caesarstone, Johnson & Johnson, Office Depot, Unilever
High Tech & Security Industries:
TAT, Baccarat, Bental Industries, Rafael, IAI
Segment, Amdocs, ECI, Nice, Live person, WIX, 888, Aman, Bynet, IBM, HP, Dell, Yael Software, Retalix, Nanomotion, Freescale, Cadence, Cashew, PCB, Flex, Ceragon, Synell, Click, Star Home, Hashabim, SCR, Nuance Audio, Hi Sky, Med 1, Gamida Cell, Allsport
Pharma: Teva, Novartis, Reckitt Benckiser
Shipping: UPS, DHL, China Shipping, ZIM, Flying Cargo, UTI
Transportation: Elal, Lufthansa
Others: AIG, Deloitte, PWC, EY, Bank Leumi, Noble Energy, Orange
Academia: Technion, Weizmann Institute
Benefits to the Organization / Results
- Performance – Proven Performance Improvement of 30%–50% (and even higher) – By working on the engines of enthusiasm, energy, forward momentum, and heightened awareness, employees achieve daily performance improvements that compound over time.
- Innovation – Massive Increase in Innovation – We create conditions where almost every employee can propose a new idea every day or two — whether it’s about processes, efficiency, tools, training materials, new products, or new client approaches. Innovation levels rise by hundreds of percent, becoming a core part of the organizational culture.
- Professionalism – Significant Improvement in Professionalism – We take the concept of professionalism, break it down into personalized work methods for each individual, plus clear organization-wide do’s and don’ts lists. This ensures that everyone understands exactly what professionalism means in practice — and improves it by dozens of percentage points.
- Talents – Enhanced Talent Retention and Recruitment – By improving organizational vibe and employer branding to an extraordinary level — through enthusiasm, team encouragement, gratitude, and recognition — we create a workplace where people want to stay and top talent wants to join.
- Mission, Meaning – Stronger Sense of Mission, Meaning, and Unit Pride – We significantly boost employees’ feeling of purpose, meaning, and team pride, which in turn generates 2x the motivation, drive, and engagement compared to before.
- Sales – Sales Performance & Courage Level Boost – In sales-driven organizations, we significantly improve salespeople’s awareness of their execution approach. They gain the confidence to close more deals, actively recruit new customers, upsell, and cross-sell. We directly address fear and hesitation — something no other provider in the world does — raising the organization’s courage level to new heights and unlocking extraordinary sales results.
- Service – Customer Success & Experience Transformation – We revolutionize the way organizations deliver service. We train employees to see and improve the entire customer journey from start to finish — from initial contact to post-service follow-up — ensuring issues are resolved and satisfaction is confirmed. We open the hearts of service teams to be more human, compassionate, and patient while maintaining focus on efficiency, problem-solving, and time management during every interaction. We integrate subtle sales opportunities within service interactions, turning customer care into both a relationship and a growth driver.
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Founders
Eran Shachar– “Dr. Energy”
Co-Founder & Chief Visionary Officer
Eran Shachar, known by his brand name Dr. Energy and Dr. Enthusiasm, is an international speaker, trainer, and organizational energy expert with experience across the United States, Europe, and Asia.
He has collaborated with dozens of leading global retailers, held senior management roles, and contributed to two startups. His corporate career includes serving as a division manager at Nokia Global, reporting directly to the company’s Vice President.
Eran is the creator of the OES – Organization Energy Shift methodology and founder of doctorenergy.co.il.
Ruty Livnat – Educational Consultant & Co-Founder
Co-Founder & Chief Educational Strategist
Ruty Livnat is an experienced educational leader and consultant, specializing in innovative learning strategies, personal growth, and leadership development. Her expertise ensures that MasterMentor combines emotional connection with practical tools, making the platform effective for both individuals and organizations.
Israel Startup Nation
MasterMentor’s founders are part of the Israeli Startup Nation, one of the most innovative and breakthrough-driven ecosystems in the world. This unique environment has shaped our approach, fueling our creativity, agility, and commitment to developing solutions that lead global change.
Contact Us
Website & Product: MasterMentor.ai
Company Name: Enthusiasm Research (Mechkar Hitlahavut)
Company Registration Number: 515535722
Address: 79 Azar St., Kfar Saba, Israel
Contact Person: Eran Shachar
Phone: +972-544-346494
Email: Eran@doctorenergy.co.il